Feminine, Functional, Breastfeeding friendly.

Welcome to Summer Reign The Label

Feminine, High-quality Breastfeeding friendly clothes that actually look good!

Created by a fellow breastfeeding mum, our brand celebrates the beauty of motherhood with elegant, girly pieces that make you feel confident, comfortable, and oh-so-stylish.

With sizes 6–22, we embrace inclusivity because every mum deserves to feel beautiful.

Featuring discreet invisible zippers, our dresses make breastfeeding effortless—at home or on the go. Designed to last through pregnancy, postpartum, and beyond, our timeless styles are here to accompany you on every step of your motherhood journey.

Meet the Founder

Hey! I'm Megan, a fellow Mum from Brisbane, Australia.

My personal struggle to find pretty, comfortable, and flattering breastfeeding-friendly dresses that cater to all shapes and sizes, particularly those with a larger bust, led me to create my own.

I wanted to create beautiful pieces for Mums so they can feel confident in their postpartum journey and feed their babies comfortably anytime, anywhere.

I didn't want other Mums to go through the same struggle I did trying to find clothing that makes her feel good.

Redefine Nursing Wear

Size Inclusive

All Summer Reign designs are made in sizes AU 6-22, and cater to ample bust sizes

Discreet Feeding Access

All of our dresses feature invisible zips for easy and discreet feeding access

Stylish and comfortable

Our dresses seamlessly blend style and comfort, making every moment effortless and beautiful.

Redefine Nursing Fashion

Breastfeeding friendly dresses that make you feel and look beautiful