Blossom Collection

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Welcome to Summer Reign The Label

Breastfeeding friendly clothes that actually look good!

Designed by a fellow Breastfeeding Mum for Mum's like you, our brand recognizes the significance of clothing that compliments your motherhood experience. We're dedicated to empowering you in your Breastfeeding journey, whether you're at home or on the go.

Our brand proudly supports size inclusivity with sizes 6-22.

With discreet invisible zippers, feeding becomes effortless, giving you the flexibility to feed your baby wherever and whenever you need. Our garments are stylish and comfortable and are designed to withstand the test of time, promising years of wear during pregnancy, postpartum and beyond.

Customer Reviews
Customer Reviews
if you are unsure just do it. Super stretchy, super comfy, dress up or dress down. I looked for months for breastfeeding clothes that actually had appropriate/larger bust in mind. Look no further. Megan is fantastic, customer service is superb, shes super friendly and helpful, especially as i was unsure on sizing. ALSO POCKETS not just one but TWO decent size. The arm sleeves are also not restrictive and dont dig in at all and they dont fall down either. So nice to support a small local business.
— Ella
Customer Reviews
I am so happy I stumbled across this brand! And this dress is just absolutely perfect. I’m a new mum and was struggling with the same old boring breastfeeding clothing options and not feeling myself. This dress is so beautiful and has had so many compliments when I’ve worn it, people don’t even realise it’s designed for breastfeeding! And it has nice big pockets which is a bonus. I feel so cute and confident in this and am excited to make many more purchases!
— Macayley Jessup
Customer Reviews
The first time I wore this dress (to playgroup) I got 6 compliments within the first 10 minutes of being there! It's so flattering and the best part is it doesn't look like a feeding dress. Perfect for my larger bust. I love the discreet feeding style. Will definitely recommend purchasing this and other summerreign dresses to everyone!
— Natalia Nelson

Mama & Mini Matching

As a Boy Mama I know the struggles too well with how difficult it is to find matching Mum & son outfits. So I have created some gorgeous gender neutral pieces to be loved and worn by both girls and boys.

Our Mission

Our goal is to empower Mama's. We want to give you the confidence during your Breastfeeding and postpartum journey by creating stylish, size inclusive, comfortable and discreet feeding friendly dresses to help you feel beautiful. We also know too well the struggles for big busted Mama's, so you will never have to size up due to bust size with our designs.

Redefine Nursing Wear

Size Inclusive

All Summer Reign designs are made in sizes AU 6-22, and cater to ample bust sizes

Discreet Feeding Access

All of our dresses feature invisible zips for easy and discreet feeding access

Stylish and comfortable

Our dresses seamlessly blend style and comfort, making every moment effortless and beautiful.

Redefine Nursing Fashion

Breastfeeding friendly dresses that make you feel and look beautiful