Breastfeed in Style

NEW ARRIVALS AVAILABLE NOW

Maternity has never looked this good

Welcome to Summer Reign The Label

Feminine, High-quality and Sustainable Breastfeeding friendly clothes that actually look good!

Created by a fellow breastfeeding mum, our brand celebrates the beauty of motherhood with elegant, girly pieces that make you feel confident, comfortable, and oh-so-stylish.

With sizes 6–22, we embrace inclusivity because every mum deserves to feel beautiful.

Featuring discreet invisible zippers, our dresses make breastfeeding effortless—at home or on the go. Designed to last through pregnancy, postpartum, and beyond, our timeless styles are here to accompany you on every step of your motherhood journey.

Customer Reviews
Customer Reviews
I’m so in love with my new breast feeding dress. The quality of the dress is 5 star. The access zips are completely hidden so I know I can wear this even after I’ve finished breastfeeding. I love how it fits and how it makes me feel.
— Kirsty
Customer Reviews
Such a beautiful dress. The colour is even better in person. Such a easy dress to throw on and go about your day. Perfect with heels, sandals or sneakers. 1 of my top favourites out of them all.
— Rachel
Customer Reviews
The first time I wore this dress (to playgroup) I got 6 compliments within the first 10 minutes of being there! It's so flattering and the best part is it doesn't look like a feeding dress. Perfect for my larger bust. I love the discreet feeding style. Will definitely recommend purchasing this and other summerreign dresses to everyone!
— Natalia Nelson
Customer Reviews
I cannot thank you enough for designing this dress. I wore it to my baby shower the other day and people were raving about it. It's so soft and feminine but I love that it will do my whole pregnancy and then beyond that. Top quality, quick service. I just love and hope you bring out more soon!!!!
— Brooke
Customer Reviews
I wore this jumper almost every day of winter, when I wasn't in pjs 😅 So comfy, warm and just my style. Made me feel so confident in the early days when I was still uneasy about feeding in public spaces. Well made and I've been able to get stains out as they've appearedIt 10/10 my best breastfeeding apparel purchase, and I know I'll wear it when my breastfeeding journey is over too
— Amelia

Mama & Mini Matching

As a Boy Mama I know the struggles too well with how difficult it is to find matching Mum & son outfits. So I have created some gorgeous gender neutral pieces to be loved and worn by both girls and boys.

Our Mission

Our goal is to empower Mama's. We want to give you the confidence during your Breastfeeding and postpartum journey by creating stylish, size inclusive, comfortable and discreet feeding friendly dresses to help you feel beautiful. We also know too well the struggles for big busted Mama's, so you will never have to size up due to bust size with our designs.

Redefine Nursing Wear

Size Inclusive

All Summer Reign designs are made in sizes AU 6-22, and cater to ample bust sizes

Discreet Feeding Access

All of our dresses feature invisible zips for easy and discreet feeding access

Stylish and comfortable

Our dresses seamlessly blend style and comfort, making every moment effortless and beautiful.

Redefine Nursing Fashion

Breastfeeding friendly dresses that make you feel and look beautiful